1

Craig Wilson

Senior UX Manager, Principal UX Designer, Principal UX Architect, Lead UX Engineer

As I look ahead to shaping the future of UX, my primary objectives center around advancing AI in UX, as well as in UX Engineering and Design. My teams and I lead the charge in creating exceptional software products while nurturing and mentoring the next generation of UX talent. Drawing from extensive experience with industry leaders including; First Citizens Bank, Fidelity Investments, Exxon Mobile, Under Armour, Northrop Grumman, and AT&T, I bring a wealth of insights and a steadfast commitment to guiding emerging UX professionals. My tenure in these enterprise organizations gives me a profound understanding of diverse user needs and business objectives. This enables me to design and develop solutions that resonate with both stakeholders and end-users.
2

20+

YEARS EXPERIENCE
How do I explain what I do at a party? The short version is that I say "I humanize technology".
download my
Resume

By brainstorming in FigJam and designing in Figma we create a Story Map that guides us to a user-friendly and intuitive design.

YEARS
EXPERIENCE
How do I explain what I do at a party? The short version is that I say "I humanize technology".
download my
Resume
High Fidelity Prototyping
Throughout my career, I've found it invaluable to code the front-end of web and standalone applications using HTML/CSS and WPF. I create intuitive and appealing designs in Figma for Product Management and Business approval. Then, I seamlessly code these designs, ensuring a smooth handoff to the Development Team. This allows me to effectively bridge the gap between Design and Development.
Design Systems & Product Delivery Guidance
In creating UX/UI Design Systems, I lead the development of a framework that ensures a consistent and user-friendly experience across all digital products. My role involves setting design principles and guidelines. I then use these to build a prototype in HTML and CSS. You can check out the prototype I designed and coded in the Projects section of this portfolio site.
UX Team Leadership
In my role as a UX Team Manager, I am dedicated to steering and motivating a team of talented designers and researchers. Together, we craft experiences that are deeply rooted in user-centric principles, aligning with both user aspirations and business objectives. My approach involves establishing a compelling vision, nurturing a collaborative environment, championing the users’ perspective, and perpetually enhancing our design methodologies.
AI in UX Research & Design
To streamline the analysis of comprehensive user research and gain insights into current customer behavior, I have integrated ’UX Pilot’ into our workflow. This powerful tool enables swift examination of vast data sets, uncovering patterns, deciphering qualitative trends, and forecasting potential user behaviors with efficiency.
Progressive Web App Design
My approach to Progressive Web Application (PWA) development is centered around offering strategic guidance and creative insights. This encompasses mastering the core principles of PWAs responsiveness, reliability, and performance and weaving these elements seamlessly into our design and development practices.
UX Engineering
My vast experience as a UX Engineer is marked by years of crafting design solutions that are as functional as they are visually compelling. Utilizing coding languages like HTML, CSS, and JavaScript, I breathe life into designs, ensuring a seamless user experience across diverse platforms and devices. My comprehensive approach includes rigorous usability testing, performance optimization, and accessibility evaluations to guarantee that our interfaces align with the expectations of our users and stakeholders.
3
featured project

Design System Prototypes

Upon joining Fidelity Investments, Zions Bancorp, and SVB, my initial role involved researching and demonstrating the value of Design Systems. I developed an HTML5/CSS3 prototype to guide and educate my teams about the critical role of a dynamic and comprehensive Design System. Such systems are pivotal as they foster unity across disciplines, enhance consistency, boost efficiency, and facilitate a cohesive brand experience, enabling effective team collaboration.
view my design system prototype
3.1
featured project

My Work Hub

I designed and developed a High Fidelity XTRAC WorkHub prototype that served as a blueprint for the Product Design and Development Teams during the overhaul of the existing XTRAC BPM application at Fidelity Investments. The culmination of this project was the launch of a contemporary, well-received Progressive Web Application. My contribution spanned from initial design to coding the front-end release in Angular, resulting in a tool now utilized by 70,000 Fidelity employees. Watch the video to hear what "Real Users" said about my redesign:
View Video View My Prototype
3.2
featured project

API Portal Prototype

Among the three API Portal/Sandbox prototypes I developed, one was designed and coded to align with the design aesthetics already established on the corporate website. While the design parameters were predefined, I adhered to the existing style guidelines and went a step further to engineer a portal that boasts an intuitive flow. It features automated tools for key generation and other advanced functionalities. The web application also includes a dedicated testing environment where developers can tailor their code to interact with our APIs within a personalized sandbox, significantly simplifying the integration process for business clients utilizing our ACH services and other APIs.
My API Portal Prototype 1 My API Portal Prototype 2
3.3
featured project

UX Engineering

Using Design Tools like Figma, Adobe XD, Axure, and Sketch, I design and test layouts with users. I then code the front end in HTML/CSS or WPF and hand it directly to the Development Team. This ensures developers don’t have to worry about the look and feel of an application. All Development needs to do is connect my prototype to the back end. I love being able to bridge the gap between the UX Design Team and Developers.
View Another One of My Prototypes
3.4
featured project

Designing in Figma

I leverage Figma for application design, taking advantage of its collaborative features to streamline the design process. Using Figma offers several benefits, including real-time collaboration, robust prototyping tools, and a vast library of design assets. Its cloud-based platform ensures that all stakeholders are always up-to-date, making it easier to receive feedback and iterate quickly. Additionally, Figma's intuitive interface and powerful features enhance productivity and creativity in user-centric design.

Download my Work Examples
3.5
featured project

Figma Dev Mode

Working in Figma Dev Mode has revolutionized my collaboration with the Development Teams. It fosters a more developer-friendly approach, streamlining the Design to Development handoff process. I use Dev Mode for:

  • Easy Inspection of Design Elements
  • Dev Code Generation
  • Reusable Component Development
  • Development using Designs Tokens
3.6
featured project

LTER UNM Network Data Portal

I undertook a quick pro bono side project to enhance the University of New Mexico Network Data Portal, a pivotal resource for ecological data scientists researching agricultural practices, animal behaviors, and their broader ecological implications.
My Prototype My Prototype Implemented by UNM
3.7
featured project

Under Armour
Product Promotion

Under Armour tasked me with redesigning their Catalog Promotion Data Tables. I created HTML5/CSS3 Metric/Data page with customizable columns. You can download images of the metric charts in your preferred format.
My Data Table Prototype
3.8
featured project

SVB Gateway Design

The SVB Gateway is geared toward growth-oriented startups and venture-funded businesses. The Design Team I managed used Figma to deliver user tested features and capabilities, such as remote deposit capture, safe deposit services, payment processing automation, account set up and tracking, and detailed PDF statements via the SVB Transactional Gateway, all designed with fraud prevention in mind.

3.9
featured project

AI in UX Research & Design

Our team is currently evaluating 'UX Pilot' and 'Copilot', tools we anticipate will streamline our analysis of extensive data sets. We aim to identify patterns, discern qualitative trends, and anticipate user behaviors, which we expect will lead to the creation of more sophisticated and insightful designs in Figma. We hope to use these AI applications for the following tasks:

  • User Research
  • Wireframing & Prototyping
  • Visual Design & Usability Testing
  • Persona Creation & Content Generation
  • UX/UI Internal Stakeholder Reviews
  • Analyzing Data to create detailed Data Sets
4
featured project

Project Delivery Guide

While at Zions Bancorporation my Architecture Team and I developed our Software Process Guide. This guide covered the following steps involved in our software product delivery process:

  • Define Requirements | Design
  • Development | Testing
  • Deployment | Release
  • Monitoring | Maintenance
  • Feedback Iteration

This guide offers a comprehensive overview of the software product delivery process. Each phase is intricate, with numerous sub-steps and considerations tailored to the specific product and the Pod implementing it.

4.1
featured project

UX UI Defect Remediation

Leveraging Figma, I spearheaded the Design and Development of SVB’s UX/UI Remediation process aimed at addressing visual discrepancies in our products. Such inconsistencies often arise when multiple Design Pods work siloed in their respective pod. Using our Design System and Brand Guide, we scrutinize our QA and Production environments. We use this remediation process to identify a defect and assess its priority. Once assessed the defect is integrated it into our Jira backlog. This ensures that the Design and Project Management teams can schedule the necessary corrections in an upcoming sprint.
4

employment

2021-Present
Silicon Valley Bank | First Citizens Bank
Sr. UX Design Manager & Principal UX UI Architect
As a Sr. UX Team Manager and Principal UX UI Architect, I work with our team to bring innovative ideas to fruition. My role is to define, test, plan, and build Enterprise Standards used in creating extensible and reusable UI/UX components. As a Senior UX Manager, I lead the charge in UX/UI, providing strategic direction, mentoring talent, and implementing best practices for a seamless user experience in our applications and processes.
2018-2021
Zions Bancorp
Principal UX UI Solutions Architect, Standards and Compliance
Responsible for Governance Policies and Best Practices, running UX Technical Working Groups, UX Training, the development of UI Style Guides, Pattern Libraries and the extensible process making all UX artifacts available for all application development. I also established our UX Center of Excellence.
2015-2017
Fidelity Investments
Principal UX UI Architect and Product Manager
Created (Designed and Developed) XTRAC's "Dev Center" used by all development teams to quickly access all API's, HTML5 component code, resource and pattern libraries and templates. (Made creating reusable components easy).
2015-2015
AT&T
Principal IxD UX UI Architect
Responsible for the troubleshooting AT&T's UI / UX Design Processes: Research of 3rd Party Contractual Obligations Resolving 3rd party development contract roadblocks. (UI / UX Designers legally could not communicate with 3rd party development teams once designs and comps were handed off).
2014-2015
Under Armour
Principal IxD UX UI Human Factors Engineer
Responsible for the development of Under Armour's UX Future Vision as well as:
  • Mind Maps
  • High and Low Fidelity Prototypes
  • New Internal Branding Standards for PIM (New CMS Application)
  • New Style Guide for PIM (New CMS Application)
2013-2014
ExxonMobil
Principal IxD UX UI Human Factors Engineer & Architecture Manager
Managed teams in Buenos Aries-Argentina, Kuala Lumpur-Malaysia and Houston-TX in UX Design, UI Development using the Lean UX process to redesign a group of 100+ internal applications. Responsible for the development of ExxonMobil's UX Vision and 3 to 5 year UX Roadmap.
2013-2013
Northrop Grumman
Principal IxD / UI / UX / Human Factors Engineer & Mentor
Lead UX UI Designer / Human Factors Engineer for our "Smart Navigator" used by several US States to comply with the Affordable Health Care Act - Navigator - Section 1311(i). I designed this web site and web application to meet all Section 508 Government Standards in compliance with the Americans with Disabilities Act.
2012-2012
Open Solutions | Fiserv
Principal IxD UX UI Human Factors Engineer
At Open Solutions I was responsible for:
  • Responsible for User Centered design processes and Usability Testing of new Open Solutions software packages.
  • Lead design engineer responsible for Open Solutions next generation initiative. (IOS and Android devices).
5

Awards

A few of the Professional Awards I've received over the past few years.

Gartner ITExpo: #2 of the Top 10 IT Products

As the Principal UX Designer, I designed and coded the ALM App . See the article.

MVP UX Champion

For redesigning and coding the UI of SVB's award winning API development site. Designed and developed easy to use sandbox for API testing.

Avocent Excellence Award

Excellence in UX Engineering public release of the Avocent's Software License Manager, Progressive Web Application.

Best in class UX Engineering

Intuitive UX Award! 10 out of 10 score for ease of use in intuitive application design - Fidelity Invetments XTRAC.

6

I've been fortunate to lead and work with UX Teams from several amazing enterprise organizations.

achievements
4,162
I have partnered worldwide, with designers, developers, product managers, business analysts and marketers.
1,023
Projects completed and delivered worldwide to more than 30 countries.
70,500
Employees & Staff worldwide and at present.
7

references

Craig is a rare combination of skills. You could say he is a user experience designer with great capabilities as an engineer or conversely you could say he is an excellent engineer with great ability to apply user experience.

If you are a small company looking for one person that can do it all Craig is your guy. If you are a large company needing a great team player, Craig is your guy. He has shown an amazing ability to learn and use new tools. To the degree that he can teach the group how to use the tools he has just learned.
Keith Haney
Sr. Manager of User Experience Team @ Snap One
(801) 510-4622
I highly endorse Craig Wilson as a UX Manager. Craig has been my manager for a couple of years and has consistently demonstrated exceptional managerial skills that have greatly contributed to the success of our team and projects. He is a natural leader. His ability to manage multiple projects from conception to completion extremely noteworthy.

In addition, Craig has a deep understanding of user experience principles and best practices. He is a very effective communicator and problem solver.
Shereen Khundmiri
Lead UX Designer, @ Silicon Valley Bank
(630) 453-8993
As a Senior VP of Product Development at Fidelity Investments, I have had the pleasure and opportunity of working with Craig on numerous Web Applications over the past 20 years. He introduced cutting edge UI / UX processes to Fidelity and used those processes to design and develop 3 of Fidelity's most visible applications (XTRAC, New Investment Accounts, Mutual Funds Evaluator and Active trader Pro). These applications, once released, brought millions of dollars in new customer investments to Fidelity.

Scott Player
Vice President, of Product Development @ Fidelity Inv.
(801) 309-0172
Having Craig on our team gave the engineers a tremendous peace of mind knowing we could focus exclusively on code without having to be concerned about the overall look and feel of our products. His penchant for building applications that delivered a great user experience made him a unique asset to the organization. His keen knowledge of responsive web design also helped shaped our future web and mobile initiatives. I would highly recommend him to any company looking to build the best UI's without compromising the overall quality of the UX.
Will Adams
Senior Software Engineer @ Fiserv
(407) 399-9227
After I hired Craig as a Human Factors Engineer (user experience designer) at LANDesk Software, he quickly gained the respect of the human factors, development, and QA teams. While the other Human Factors Engineers were creating user interface prototypes for the development team to build, Craig built the actual user interface that would appear in the product, constructing it in such a way that the developers could hook their code directly to it. The result was a great UI for our users and one of the biggest PR wins for the human factors team.
David Payne
Manager, Information Development @ Symantec
(801) 380-3417
8

contact

contact info
3885 W. 2720 N.
Lehi, UT 84043
+1 (801) 598-7060
lcraigwilson@gmail.com
Let's grab some time together, jump online, and have a conversation. I look forward to your call!