Craig Wilson
Senior UX Manager, Principal UX Designer, Principal UX Architect, Lead UX Engineer
20+
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. - Steve Jobs
High Fidelity Prototyping
Throughout my career, I've found it invaluable to code the front end of web and standalone applications using HTML5/CSS3, WPF/C#, and JavaScript. I create intuitive and appealing designs in Figma by collaborating with stakeholders, product management, and business associates, and validating them with real users. Then, I seamlessly code these designs to ensure a smooth handoff to the Development Team, effectively bridging the gap between design and development.
AI in UX Research & Design
To streamline the analysis of comprehensive user research and gain insights into current customer behavior, I have integrated ’UX Pilot’ into our workflow. This powerful tool enables swift examination of vast data sets, uncovering patterns, deciphering qualitative trends, and forecasting potential user behaviors with efficiency.
UX Team Leadership
In my role as a UX Team Manager, I am dedicated to steering and motivating a team of talented designers and researchers. Together, we craft experiences that are deeply rooted in user-centric principles, aligning with both user aspirations and business objectives. My approach involves establishing a compelling vision, nurturing a collaborative environment, championing the users’ perspective, and perpetually enhancing our design methodologies.
Design Systems & Product Delivery Guidance
In creating UX/UI Design Systems, I lead the development of a framework that ensures a consistent and user-friendly experience across all digital products. My role involves setting design principles and guidelines. I then use these to build a prototype in HTML and CSS. You can check out my Design System Prototype I designed and coded. It's the 2nd slide here in My Projects.
Progressive Web App Design
My approach to Progressive Web Application (PWA) development is centered around offering strategic guidance and creative insights. This encompasses mastering the core principles of PWAs responsiveness, reliability, and performance and weaving these elements seamlessly into our design and development practices.
UX Engineering
My vast experience as a UX Engineer is marked by years of crafting design solutions that are as functional as they are visually compelling. Utilizing coding languages like HTML, CSS, and JavaScript, I breathe life into designs, ensuring a seamless user experience across diverse platforms and devices. My comprehensive approach includes rigorous usability testing, performance optimization, and accessibility evaluations to guarantee that our interfaces align with the expectations of our users and stakeholders.
My V1.0 Protfolio Site
Take a look at the initial version of my portfolio site for additional detailed insights into my projects and UX/UI leadership experience. Click here My Portfolio V1.0
My Work Hub
Design System Prototypes
API Portal Prototype
UX Engineering
Designing in Figma
I leverage Figma for application design, taking advantage of its collaborative features to streamline the design process. Using Figma offers several benefits, including real-time collaboration, robust prototyping tools, and a vast library of design assets. Its cloud-based platform ensures that all stakeholders are always up-to-date, making it easier to receive feedback and iterate quickly. Additionally, Figma's intuitive interface and powerful features enhance productivity and creativity in user-centric design.
Figma Dev Mode
Working in Figma Dev Mode has revolutionized my collaboration with the Development Teams. It fosters a more developer-friendly approach, streamlining the Design to Development handoff process. I use Dev Mode for:
- Easy Inspection of Design Elements
- Dev Code Generation
- Reusable Component Development
- Development using Designs Tokens
LTER UNM Network Data Portal
Under Armour
Product Promotion
SVB Gateway Design
The SVB Gateway is geared toward growth-oriented startups and venture-funded businesses. The Design Team I managed used Figma to deliver user tested features and capabilities, such as remote deposit capture, safe deposit services, payment processing automation, account set up and tracking, and detailed PDF statements via the SVB Transactional Gateway, all designed with fraud prevention in mind.
AI in UX Research & Design
Our team is currently evaluating 'UX Pilot' and 'Copilot', tools we anticipate will streamline our analysis of extensive data sets. We aim to identify patterns, discern qualitative trends, and anticipate user behaviors, which we expect will lead to the creation of more sophisticated and insightful designs in Figma. We hope to use these AI applications for the following tasks:
- User Research
- Wireframing & Prototyping
- Visual Design & Usability Testing
- Persona Creation & Content Generation
- UX/UI Internal Stakeholder Reviews
- Analyzing Data to create detailed Data Sets
Project Delivery Guide
While at Zions Bancorporation my Architecture Team and I developed our Software Process Guide. This guide covered the following steps involved in our software product delivery process:
- Define Requirements | Design
- Development | Testing
- Deployment | Release
- Monitoring | Maintenance
- Feedback Iteration
This guide offers a comprehensive overview of the software product delivery process. Each phase is intricate, with numerous sub-steps and considerations tailored to the specific product and the Pod implementing it.
UX UI Defect Remediation
employment
Awards
A few of the Professional Awards I've received over the past few years.
Gartner ITExpo:
#2 of Top 10 in IT
As a Principal UX Designer, I designed and coded the Asset Lifcycle Manager App.
See the article here.
MVP UX Champion
For redesigning and coding the UX and UI of SVB's award winning API Portal and Sandbox Site for easy API Creation and Testing.
Avocent Excellence Award
Excellence in UX Engineering public release of the Avocent's Software License Manager, Progressive Web Application.
Best in class UX Engineering
Intuitive UX Award! 10 out of 10 score for ease of use in intuitive application design - Fidelity Invetments XTRAC.
I've been fortunate to lead and work with UX Teams from several amazing enterprise organizations.
references
In addition, Craig has a deep understanding of user experience principles and best practices. He is a very effective communicator and problem solver.
(630) 453-8993
(801) 309-0172
If you are a small company looking for one person that can do it all Craig is your guy. If you are a large company needing a great team player, Craig is your guy. He has shown an amazing ability to learn and use new tools. To the degree that he can teach the group how to use the tools he has just learned.
(801) 510-4622
(407) 399-9227
(801) 380-3417