A strategic thinker with a broad background in interaction design and user-centred design principles — now weaving AI into every layer of the design process, from research synthesis to live prototype code.
A well-seasoned and passionate Principal Product Designer and Lead Product Engineer. Author of The UX Engineering Playbook. Experienced using AI in creating robust design systems, ideating new features, and translating complex user flows into clearly visualized systems, maps, and journeys.
Colossal experience in developing, leading, and scaling Product Design practices and methodologies within an organization — managing design teams across multiple projects with a track record of driving mobile product design and design systems.
Mastery of Product Design principles and experience producing and managing multi-platform design systems, user flows, rapid prototypes, wireframes, experience maps, and functional product documentation.
Focused on synthesizing user-centred design from consumer insight, data analytics, user research, and business requirements — translating findings into actionable, measurable design decisions.
Technical and business fluency with excellence in breaking down large challenges into incremental solutions. Comfortable driving big-picture thinking along with deep experience in agile development methodology.
Proven ability to work in a fast-paced environment, often juggling multiple priorities and successfully balancing immediate short-term needs while maintaining a strategic vision for the long term.
I'm always open to conversations about product design leadership, AI-augmented design workflows, and design systems engineering.