CURRICULUM VITAE / EST. 2004

Lawrence Craig
Wilson

Principal AI - UX Designer · AI - UX Strategist · Lead AI - UX Engineer
// Idea // UX Research Agent // Wireframe Agent // UI Generator // Asset Generator // Dev Handoff

A strategic thinker with a broad background in interaction design and user-centred design principles — now running the 2026 AI agent chain end-to-end, pairing Claude, Figma Make, Uizard, Dovetail, Sprig, v0, and Midjourney into a single design-system-aware pipeline that turns human prompts into production-ready output.

lcraigwilson@gmail.com (801) 598-7060 Lehi, UT LinkedIn AI Portfolio
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25+
Years in UX
10+
Enterprises Served
1
Published Author
100%
AI-Augmented
Profile

Who I am and how I work.

A snapshot of the principles, mindset, and operating mode I bring to every product team I lead.

A well-seasoned and passionate Principal Product Designer and Lead Product Engineer. Author of The UX Engineering Playbook. Experienced using AI in creating robust design systems, ideating new features, and translating complex user flows into clearly visualized systems, maps, and journeys.

Colossal experience in developing, leading, and scaling Product Design practices and methodologies within an organization — managing design teams across multiple projects with a track record of driving mobile product design and design systems.

Mastery of Product Design principles and experience producing and managing multi-platform design systems, user flows, rapid prototypes, wireframes, experience maps, and functional product documentation.

Focused on synthesizing user-centred design from consumer insight, data analytics, user research, and business requirements — translating findings into actionable, measurable design decisions.

Technical and business fluency with excellence in breaking down large challenges into incremental solutions. Comfortable driving big-picture thinking along with deep experience in agile development methodology.

Proven ability to work in a fast-paced environment, often juggling multiple priorities and successfully balancing immediate short-term needs while maintaining a strategic vision for the long term.

The 2026 Workflow

The AI agent chain I run.

Idea → UX Research Agent → Wireframe Agent → UI Generator → Asset Generator → Dev Handoff. A single design-system-aware pipeline that turns human prompts into production-ready output.
The 2026 Agent Chain: Idea to UX Research Agent to Wireframe Agent to UI Generator to Asset Generator to Dev Handoff The 2026 Agent Chain (vertical, mobile view): Idea → UX Research Agent → Wireframe Agent → UI Generator → Asset Generator → Dev Handoff
Discovery  ·  Design  ·  Delivery  ,  human prompts in → AI agents execute → production-ready output
01 / IDEA

Human-directed intent

The chain starts with a prompt: a problem to solve, a user to serve, an opportunity to pressure-test. I own the brief.

02 / UX RESEARCH AGENT

Dovetail · Sprig · UX Pilot

Agentic synthesis of interviews, surveys, and behavior. Patterns surface in minutes; synthetic testers pressure-test before real users.

03 / WIREFRAME AGENT

Uizard · Relume

Prompts and sketches become sitemaps and low-fi flows. Structure first, before pixels — I curate and redirect.

04 / UI GENERATOR

Figma Make · Stitch · v0

Hi-fi screens generated against the live design system — brand-consistent, not generic. The shift: tools understand your tokens.

05 / ASSET GENERATOR

Midjourney · Firefly

Illustration, imagery, icon systems, and marketing visuals produced on-spec and on-brand. No more stock-photo compromises.

06 / DEV HANDOFF

Claude Code · Copilot · v0

Figma to production HTML/CSS/React. Handoff stops being a wall; the design that ships is the design that was approved.

The Stack

AI agents I run inside the chain

Mapped to the six stages above — the exact tools I deploy in 2026, sourced from the UX & AI Resources index.

UX Research & Synthesis

  • Dovetail — agentic synthesis; auto-themes across interviews & surveys
  • Sprig AI — Design, Field, & Synthesize agents for open-ended data
  • Maze — AI-first usability + prototype validation
  • UX Pilot — interview-question generation
  • Uxia — synthetic AI testers for early rounds
  • Claude / ChatGPT — affinity mapping, persona drafts

Wireframes & Sitemaps

  • Uizard — rapid wireframes from prompts & sketches
  • Relume — AI sitemaps & wireframes for web / marketing
  • Google Stitch — prompts → multi-screen flows
  • Claude Design — low-fi exploration + system reasoning

UI Generation

  • Figma AI / Figma Make — hi-fi UI aware of your design system
  • Google Stitch — exports to Figma or code
  • v0 (Vercel) — production-ready web UI from language
  • Framer AI — prototype & site generation

Asset Generation

  • Midjourney — brand imagery, illustration, hero visuals
  • Adobe Firefly — vector, icon systems, brand-safe assets
  • Figma Make — in-context component variants & states

Accessibility & Validation

  • Stark — a11y audits inside Figma
  • Attention Insight — pre-launch heatmaps & prioritization
  • Miro AI — journey & service-blueprint acceleration

Dev Handoff

  • Claude Code — Figma → production React / HTML / CSS
  • GitHub Copilot — in-editor code generation
  • v0 (Vercel) — production-ready components
  • DeepSeek — reasoning-heavy code tasks

The notable shift this year

Tools now understand design systems and brand consistency rather than producing generic templates — and “synthetic user” testing (Uxia, Sprig) pressure-tests designs before real user studies. That is why the chain works end-to-end in 2026, where in 2024 it broke at every seam.

Core Competencies

The full toolkit.

25+ years of product design distilled into the capabilities I lean on every day — from research and strategy to engineering execution.
AI-Augmented Design
Prompt Engineering
Figma + Dev Mode
Design Systems & Tokens
Mobile-First Design
AI Product Design
Live Code Prototyping
User & Interaction Flows
Product Design Strategy
Information Architecture
User Research & Synthesis
Accessibility / WCAG 2.2
Journey & Story Mapping
Usability Testing
Front-End Engineering
Technical Skills

Tools, languages, and stacks.

A working stack across design, code, and version control — picked deliberately so I can move from sketch to production in a single sitting.

Wireframing & Prototyping

Dovetail Sprig UX Pilot Uizard Claude Design AI Integration Figma Figma Make Figma Dev Mode Google Stitch Framer Midjourney Firefly Adobe Photoshop Adobe Illustrator Lottie

Coding & Markup

HTML5 CSS3 JavaScript TypeScript Tailwind CSS .NET 9 ASP.NET Core WPF

Dev Tools & Version Control

Claude Claude Code v0 DeepSeek GitHub Copilot UX Pilot Visual Studio VS Code Git GitHub Azure DevOps Jira Confluence
Professional Experience

A timeline of real product wins.

From banks and exchanges to athletic gear and energy giants — five major chapters of leading product design pods, design systems, and the engineering that ships them.
Kornerstone Administrative Services
Salt Lake City, UT
Feb 2026 — Present
Principal AI - UX Designer AI - UX Strategist Lead AI - UX Engineer
Lead AI UX design and AI integration across Kornerstone's full product portfolio — making AI a native, trustworthy layer of every interface and workflow the administrative-service teams rely on.
  • Lead AI UX design across every Kornerstone product line — owning research, design systems, and interaction patterns end-to-end.
  • Drive AI integration into all Kornerstone products — embedding generative assistance and intelligent workflows directly into administrative-service tools.
  • Run the full 2026 agent chain (Idea → UX Research Agent → Wireframe Agent → UI Generator → Asset Generator → Dev Handoff), pairing Dovetail / Sprig, Uizard / Relume, Figma Make / Stitch / v0, and Midjourney / Firefly into a single design-system-aware pipeline.
  • Compress research → wireframes → working prototypes from weeks into days using synthetic-user testing (Uxia, Sprig) before real user studies.
  • Hand off pixel-perfect specs and production-ready code to engineering with Claude Code, Copilot, and v0 against Figma Dev Mode and design tokens.
Plan End Game
Salt Lake City, UT
Sept 2024 — Jan 2026
Principal UX Designer Principal UX Engineer Sr. UX Manager
I love the versatility of my role. I lead all of our product design projects — managing a team of contractors, creating and coding our UX engineering needs, and working closely with our development team.
  • Lead all product design projects and coordinate a team of contractor designers.
  • Currently designing several financial dashboards end-to-end in Figma.
  • Embedded AI tools directly into our design process — dramatically increasing iteration speed and team efficiency.
  • Hand off pixel-perfect specs and code to engineering using Figma Dev Mode and tokens.
Silicon Valley Bank
Salt Lake City, UT
Mar 2021 — Sept 2024
Principal Product Designer Lead Product Design Engineer
Oversaw Product Design features and capabilities that deliver the best possible experience — leading a large, well-rounded team of design managers across broad initiatives. Defined and prioritized problems, coordinated efforts of multiple design pods, and built new enterprise standards for extensible UI components.
  • Designed and coded the front end of the SVB Design System (prototype available in portfolio).
  • Completed the Treasury Gateway Mobile designs for the new SVB Go — released publicly end of 2024.
  • Advocated for Product Design priorities within interdisciplinary teams; worked in Figma Dev Mode to create reusable components using design tokens.
  • Designed and coded the front end of SVB's API portal including Key Generation and Sandbox.
  • Translated highly complex issues into clean, focused Product Design solutions by defining new ways of working.
  • Crafted and led implementation of a Product Design strategy plan to meet user needs and accelerate business growth.
  • Delivered systems-level design thinking via the Product Maturity model review process.
  • Championed the "persona-driven experiences for experience-driven components" philosophy.
  • Represented the voice of users by initiating and leading User Interviews.
Zions Bancorporation
Salt Lake City, UT
Jan 2018 — Feb 2021
Principal Product Designer Principal Solutions Architect
Took a lead role in strategic design and project implementation — translating business and user requirements into design solutions for end-users and stakeholders. Proposed pragmatic solutions consistent with industry best practices while balancing technical, data, and schedule constraints.
  • Applied advanced understanding in the conceptualization, design, and evaluation of existing systems — offering expert reviews to business and technology teams.
  • Collected and analyzed both quantitative and qualitative data to make design decisions based on usability standards.
  • Carried out user research and translated insights into personas, user journey maps, wireframes, and prototypes.
  • Coordinated with teams, continuously aligning the UI Digital Experience platform with end-user interactions.
  • Created UI Style Guides, Pattern Libraries, and streamlined design processes shared across application development.
Fidelity Investments
Salt Lake City, UT
Jun 2015 — Jan 2018
Principal Product Designer & Architect Product Manager
Led and executed the design strategy that transformed XTRAC's core work management solution. Acted as Voice of the User — articulating points of view, pain points, and desires — to develop a highly responsive web application with HTML5/CSS3, Angular, and Git, replacing the legacy Flash/Flex product.
  • Excellent communicator & storyteller — using sketches, journeys, prototypes, workshops, wireframes, and presentations to move ideas forward.
  • Implemented the Lean Product Design approach, refined to "Persona-driven experiences — experience-driven components" — reducing product development cycles.
  • Partnered with User Research to test design solutions and translate learnings into actionable insights.
  • Designed and developed the "Developer Career Portal" — increasing efficiency of candidate assessment during hiring.
  • Translated requirements into detailed wireframes, mockups, and prototypes; contributed to RSA's design system.
  • Mentored multiple Product Design interns and grew adoption of the Product Maturity model.
Under Armour
Baltimore, MD
Jun 2014 — Jan 2015
Principal IxD / UI / Product Engineer Human Factors
Provided adept Human Factors Engineering guidance based on usability results and HF principles. Generated the company's Product Design Future Vision through impactful web and mobile apps.
  • Directed the development of protocols, study designs, and execution of formative and summative usability studies.
  • Guided 4 development teams using lean Product strategies and prototyping with Axure 7.0 and Sketch.
  • Applied coding expertise in HTML5/CSS3, jQuery, and Angular to complete UI projects.
  • Led the reporting of HF Engineering evaluation findings and built style guides and design pattern libraries for cohesive engineering consumption.
Professional Development

Education & Authorship.

Brigham Young University
4 Years · Design Graphics Technology
Professional Development
Published Author
The UX Engineering Playbook — available on Amazon
Let's Talk

Ready to design the next thing?

I'm always open to conversations about product design leadership, AI-augmented design workflows, and design systems engineering.

Email
lcraigwilson@gmail.com
Phone
(801) 598-7060
LinkedIn
craig-wilson1
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