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Curriculum Vitae · Est. 2004
Lawrence Craig Wilson
Principal Product Designer · Lead Product Design Engineer · Prototyper
Lehi, UT (801) 598-7060 lcraigwilson@gmail.com LinkedIn Portfolio

Profile Summary

Seasoned Principal Product Designer & Lead Engineer. Author of The UX Engineering Playbook. Uses AI to build design systems and translate flows into clear systems.

Colossal experience developing, leading & scaling Product Design practices and methodologies; managing design teams across mobile-product initiatives.

Mastery of Product Design principles — producing multi-platform design systems, user flows, rapid prototypes, wireframes & experience maps.

Synthesizes user-centred design from consumer insight, data analytics, user research and business requirements into measurable decisions.

Technical & business fluency — breaks complex challenges into incremental solutions; deep agile experience driving big-picture thinking.

Thrives in fast-paced environments, juggling multiple priorities while balancing short-term needs and long-term strategic vision.

Core Competencies

AI-Augmented Design Prompt Engineering Figma + Dev Mode Design Systems & Tokens Mobile-First Design AI Product Design Live Code Prototyping User & Interaction Flows Product Design Strategy Information Architecture User Research & Synthesis Accessibility / WCAG 2.2 Journey & Story Mapping Usability Testing Front-End Engineering

Technical Skills

Wireframing & Prototyping

UX Pilot Claude Design AI Integration Figma Figma Dev Mode Framer Adobe Photoshop Adobe Illustrator Lottie

Coding & Markup

HTML5 CSS3 JavaScript TypeScript Tailwind CSS .NET 9 C# ASP.NET Core WPF

Dev Tools & Version Ctrl

Claude DeepSeek GitHub Copilot UX Pilot Visual Studio VS Code Git GitHub Azure DevOps Jira Confluence

Professional Experience

Plan End Game
Salt Lake City, UT
Sept 2024 — Present
Principal UX Designer Principal UX Engineer Sr. UX Manager
Lead all product design projects — managing contractor designers, creating and coding UX engineering output, and working closely with the development team. Currently leading financial dashboard design with AI tools embedded directly in our process.
  • Lead all product design projects and coordinate a contractor design team.
  • Designing several financial dashboards end-to-end in Figma.
  • Embedded AI tools directly into the design process — significant iteration-speed gains.
  • Hand off pixel-perfect specs and code via Figma Dev Mode and tokens.
Silicon Valley Bank
Salt Lake City, UT
Mar 2021 — Sept 2024
Principal Product Designer Lead Product Design Engineer
Oversaw product design features for the best possible experience — leading a large team of design managers across broad initiatives; defined and prioritized problems, coordinated multiple design pods, and built enterprise standards for extensible UI components.
  • Designed and coded the front end of the SVB Design System (prototype in portfolio).
  • Completed Treasury Gateway Mobile designs for SVB Go — released to the public end of 2024.
  • Built reusable components in Figma Dev Mode using design tokens.
  • Designed and coded the front end of SVB's API portal — Key Generation and Sandbox.
  • Crafted Product Design strategy meeting user needs while accelerating business growth.
  • Delivered systems-level design thinking via the Product Maturity model review process.
  • Championed the "persona-driven experiences for experience-driven components" philosophy.
  • Represented the voice of users by initiating and leading User Interviews.
Zions Bancorporation
Salt Lake City, UT
Jan 2018 — Feb 2021
Principal Product Designer Principal Solutions Architect
Lead role in strategic design and implementation — translating business and user requirements into design solutions while balancing technical, data, and schedule constraints.
  • Expert reviews of existing systems for business and technology teams.
  • Translated quantitative + qualitative data into design decisions grounded in usability standards.
  • Translated user research into personas, journey maps, wireframes, and prototypes.
  • Aligned the UI Digital Experience platform with end-user needs across applications.
  • Created UI Style Guides & Pattern Libraries shared across application development.
Fidelity Investments
Salt Lake City, UT
Jun 2015 — Jan 2018
Principal Product Designer & Architect Product Manager
Led the design strategy that transformed XTRAC's core work management solution — acting as Voice of the User to develop a responsive web application in HTML5/CSS3, Angular, and Git, replacing the legacy Flash/Flex product.
  • Excellent storyteller — sketches, journeys, prototypes, workshops, wireframes, presentations.
  • Implemented Lean Product Design refined to "persona-driven experiences — experience-driven components".
  • Designed and developed the "Developer Career Portal" — increased hiring assessment efficiency.
  • Built detailed wireframes, mockups, and prototypes; contributed to RSA's design system.
  • Mentored multiple Product Design interns and grew adoption of the Product Maturity model.
Under Armour
Baltimore, MD
Jun 2014 — Jan 2015
Principal IxD / UI / Product Engineer Human Factors
Provided Human Factors Engineering guidance and generated the company's Product Design Future Vision via impactful web and mobile apps.
  • Directed protocols, study designs, and execution of formative + summative usability studies.
  • Guided 4 development teams using lean Product strategies; prototyped in Axure 7.0 and Sketch.
  • Applied HTML5/CSS3, jQuery, and Angular to complete UI projects.
  • Built style guides and design pattern libraries for cohesive engineering consumption.

Earlier Career

ExxonMobil
Principal IxD / UI / Product / HF Architect & Mgr
Houston, TX · Apr 2013 — Jun 2014
Northrop Grumman
Principal IxD / UI / Product / Human Factors Engineer
Albuquerque, NM · Jan 2013 — May 2013
Open Solutions Inc.
Principal IxD / UI / Product / Human Factors Engineer
Glastonbury, CT · Jan 2012 — Dec 2012
On-Site Systems Support LLC
President & Founder
2010 — 2012
LANDesk Software
UI Design Engineer
2007 — 2010
The UX Engineering Playbook
Published Author · Amazon
amazon.com/dp/B0F8V6VWZD

Professional Development

University
Brigham Young University
4 Years · Design Graphics Technology
Published Author
The UX Engineering Playbook
Available on Amazon